Marketing health
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0/ 100 score
The one constraint
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Market & buyer
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What they want
In their words
Competitors
Who you're really up against
Direct rivals, substitutes, and the do-nothing option — with the specific place each one is weak.
| Name | Tier | Price | Angle | Where they're weak |
|---|
The opening
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Economics
The numbers that decide the plan
The plan
Sequenced. Highest-leverage move first.
Not a backlog — a path. Each move names what it does and when.